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The “Nocebo” Effect and Strategy Execution
All business proceeds on beliefs, or judgements of probabilities, and not on certainties. ~Charles W. Eliot By now nearly everyone has heard of the “placebo” effect, particularly as it pertains to...
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If I Had Known It Would Be This Hard . . .
Over the years I have spoken to many entrepreneurs and most say the same thing: “If I had known it was going to be this hard, I never would have started my business!” Yet, hard or not, frustrations...
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